The company is operating in a highly competitive market and the strategy is to enhance revenues through taking advantage of its inherent strengths and business dynamics. A highly qualified and competent team, robust R&D facilities, quality control and a strong financial structure provides the necessary platform to give impetus to the company’s objectives. The company’s focus is to increase its revenues and improve its bottomline through:
• Reducing costs by better management of funds and improved internal control systems.
• Adding additional capacity of Newsprint to have a substantial market share in Newsprint segment.
• Better realizations for its existing products.
Growth is keen for the survival of any business enterprise. Malu Paper Mills too has a future growth plans for itself. The future plans of the company is to:
• To grow organically from innovative skills, shorter product development cycles and production of value added products and having an insight into the changing consumer preferences.
• To grow inorganically by acquiring competing brands and mergers. It can give a new source of fresh ideas and access to new markets.
• Increase its brand visibility and recall through advertisements and educating the consumers of its value added propositions. The company plans to position itself as a major player in the Newsprint segment offering a range of qualities to its customers.
• Setting up a 6 MW coal based captive power plant, the company intends to rein in one of the major cost drivers, as a paper-manufacturing unit is a power intensive unit, which also uses steam for drying the paper therefore it becomes an ideal situation to have a Co-Generation Captive Power Plant in a paper mill where the spent steam from the boiler is used to dry paper.
